Karthi Subbaraman

Product Design as a subject is human-centric and domain agnostic, so should we care if we are solving a B2B problem or a B2C problem? Is it not the same? Let's dive in 👇 While the principles of good design is intact, there are a few nuances to note

With the rise of technology and accessible infrastructure, building products has never been easier. At the same time, building successful products has never been harder as well because there are more products competing for user attention than ever. > Building great products in a lot of hard work. Creative ideas,

Nope! I am not talking about Project management or Product management here. Instead, I want to share my experience of painfully figuring out what is a product or what is a project and why should a designer care about it ! The quest started when I had to deliver a UI

If there is one term that is used, overused, misused and abused in the past decade then Design Thinking perfectly fits the bill 🙈 Some leaders brush off design thinking as common sense and some use the creative problem solving methodology to exponentially transform their organisations, processes and customer lives 🤷‍♀️ Here

Creativity is not innovation and Innovation is not creativity. Yet we equate innovation with creativity and vice-versa in our casual conversations. As a designer, I have a unique privilege to listen to variety of accusations around originality, creativity and innovation. I get to hear from every Tom, Dicky and Harry

A common question that keeps popping in the design world: What is the difference between accessible design and universal design, aren't they the same? My perspective 👇 Accessible Design at its heart is all about considering the needs of people with disabilities whereas Universal Design is all about considering

A common question that most founders struggle with is: How do I know if we achieved product market fit (PMF)? Here is my perspective 👇 As a maker (design + product), my life revolves around three things: Man (Customer), Machine (Product) and Market. A thriving business typically understands their customers and their

Is Design Art? Is Art Design? Are Design and Art not the same thing? This is a timeless debate of our times. Here is my perspective 👇 Art and Design are two different things. They do share some qualities with each other but at core they are two different things. * Art

Minimum Viable Product (MVP) is a jargon you cannot live without in the product world. The tricky part is there are many flavours of understanding MVPs and how to make the most of it. Building 200+ products in the past two decades compelled us to build countless MVPs day-in and

All finish lines are similar. The beauty of human goals is, we want the same things whether it is 1998 or 2022 or 2043. In a nutshell, we want to be healthy, wealthy, sexy, happy etc. Nothing changes with the human desirability and nothing will change in the next 100