Jul 22, 2025
Amplify or Be Replaced
The world of a skilled knowledge worker is changing rapidly. And it’s not the kind of change we casually talk about. It’s deeper. Foundational. Invisible at first glance, but undeniable when you pause to observe.
From first principles, the meta-skills that once defined us—thinking, doing, and articulating—are now being done better by machines. Thinking machines were once science fiction. In the 1950s, Alan Turing imagined them. Today, they sit quietly in your browser, in your phone, in your workflow.
AI now reasons better than the average knowledge worker. I’m not talking about the top 10 percent. The superstars still shine. But the rest? AI is catching up fast. Agents can watch, catch, and act with tireless precision. They don’t tire. They don’t forget. They don’t need breaks. That alone shifts the game.
As a designer, I used to think creative work was safe. Not anymore. Canva proved that design isn’t just for designers. It gave the average person the power to create “good enough” designs, removing the need for specialists. That was the first wave.
The next wave will be AI agents designing better than the average designer. And this time, it won’t be limited to posters and presentations. It is penetrating deep into hyper personalized experiences.
No-design is becoming the new design.
When it comes to articulation, AI is already ahead. Warm tone? Crisp tone? Funny tone? AI can switch across styles like flipping a light switch. It writes better than me. I give the idea. AI handles the structure, tone, clarity, and delivery. I am the spark. It is the flame.
So let’s be honest. AI is getting better at the foundational work of knowledge jobs. It is faster, cheaper, tireless, and scalable. Trying to compete with AI is a losing game. But amplifying your abilities with it? That’s the edge. It’s not man versus machine. It’s man with machine.
The real question is: do you know how to do that?
Because those who do will quietly rise. One project at a time. One outcome at a time. The career ladder is being redrawn. Not by titles. But by performance. There won’t be junior and senior jobs anymore. There will only be jobs and how well you perform them.
Agility. Nimbleness. Thoughtfulness. With a scoop of agency. These are your survival tools now. That’s what natural selection looks like in the age of AI.
And what about learning?
That’s the new paradox. There’s abundant water everywhere. Information gushes around you. But unless you drink, you stay thirsty. And if you drink the wrong water, you get sick. Abundance means nothing if you don’t absorb with intention.
So ask yourself: are you drinking clean water? Are you learning what actually helps? Are you building range, clarity, and discernment?
Because learning is no longer a luxury. It’s hydration. It’s oxygen. It’s your edge.
Watch. Catch. Act. Learn. Repeat.
That’s the new rhythm of work.
