The Art of Executive Storytelling

Everything we’ve been taught about storytelling—hooks, drama, suspense—falls flat in an executive room. Execs don’t have time for a slow build or a clever twist. They want the bottom line, fast. You have 30 seconds to land your point. Use it wisely.

I struggled with this not because I didn’t know the point, but because I was trying to follow the classic narrative arc. It backfired. Executives aren’t your audience for theatre. They’re here for decisions.

The formula is simple:

1. Lead with the bottom line.

2. Back it with sharp data—quant and qual.

3. Arm yourself with all the slice-and-dice details for follow-up.

If you have 30 minutes, take 5 to make your case. Spend the remaining 25 in conversation. That’s where the real work happens. That’s what they’ll remember you for.

Be clear. Be concise. Be ready. That’s the story they’re here for.